When it comes to getting your name out as a new business, it’s critical to have a strong online presence. While it can be overwhelming in the early days to get going, the truth is that no matter how shoe stringed the budget or how hectic the early scheduling, new businesses need to know the importance of digital marketing for startups in order to accomplish their goals.
Digital marketing for startups means taking both a short and long term approach. While SEO, establishing your brand, and establishing authority in your niche are all extremely important long term strategies, they’re not going to get you a lot of results in the immediate short term.
This is a problem considering that most businesses need to get some income coming in quickly to get setup and moving. Digital marketing for startups is a great way to do that, as long as the plan includes short term solutions (that can still have long term benefits) like display advertising and graphic ads, pay per click advertising, search engine marketing, and social media marketing. When all of these are combined with more traditional advertising, this can help to get business fast while also pushing for the long term benefits.
The problem is, with a limited budget you need to understand the specific pros and cons that come with digital marketing. Each form is a little different, and depending on what your specific needs are, you might find that one strategy works better than others.
Looking at Pay Per Click & Display
PPC ads are also often referred to as search engine marketing (SEM) and are those ads that come up when you make a search in Google, Yahoo, or Bing. These ads can often show up in blogs and websites, as well.
The advantage to general PPC with search results is that they can be locally based and aimed, meaning you can make sure only local customers in the startup’s main area see the ads so money isn’t getting thrown away on searches and clicks that don’t do any good.
While having pay per click ads on other people’s blogs might not be localized, they can help build authority by only appearing on related websites within the industry you are working or with websites that are frequented by the type of audience that would buy from you.
The main downside: these are usually the most expensive pay per click programs.
Social media advertising is another popular option, and this involves various advertising on Facebook, Twitter, Google+, and even YouTube. The traffic levels are amazing and this type of advertising goes hand in hand with creating a social media footprint that will help with SEO, authority, and general visibility, as well.
This works great for a lot of startups, but if social media isn’t a major concern (like for a heavy niche) then looking at online leads or PPC might be a better choice. Digital marketing covers a lot of different areas, and you need to be prepared to find the one that gets you the best results. If you need more advice on the best digital strategy for your business contact The Columbus SEO